DAY® SPRING 2027
A PERFORMANCE DESIGN COMPANY.
Building the next generation of athletic products through the intelligence of nature.
MICHIGAN, USA
we watch film.
DESIGNED FOR WHAT THE BODY CAN DO.
first collection / spring 2027
made for movement.
Biomechanics-informed construction and next-generation performance materials come together, with every detail considered around the body in motion.
living performance.
The body moves as a system.
We design with it.
The blueprint to perform.
FLUID BY DESIGN.
Inspired by fins moving through water.
Engineered to flow through air.
Inspired by fins moving through water.
Engineered to flow through air.
STRUCTURAL WAVES.
Expands with the body.
Falls back into form.
No stretch required.
Expands with the body.
Falls back into form.
No stretch required.
LIGHT ON YOU. QUICK TO DRY.
Featherlight. Moisture-managing. Fast-drying. 100% recycled outer fabric.
Featherlight. Moisture-managing. Fast-drying. 100% recycled outer fabric.
SOFTNESS WHERE IT COUNTS.
An ultra-soft, seaweed & bamboo brief designed for comfort and reduced friction.
An ultra-soft, seaweed & bamboo brief designed for comfort and reduced friction.
DAY / RECOVERY
THE ATHLETE IS THE SYSTEM.
YOUR NEXT REP BEFORE YOUR NEXT REP
FORMULA 02 COMING FALL 2027