MATERIAL IQ — The Living Science of Performance
Built by Nature. Proven in Motion.
We didn’t invent performance — nature did.
DAY fabrics are born from living systems that already know how to move, breathe, and regenerate.
Seaweed, zinc, and plant-dyed fibers form a bioactive network that syncs with your body’s own intelligence — working with it, never against it.
Every thread carries the same rhythm that powers growth, recovery, and resilience on Earth itself.
It’s not inspiration from nature.
It’s integration with it.
Seaweed: The Ocean’s Current in Motion
Seaweed is a living electrolyte — rich in magnesium, calcium, and antioxidants that support the body’s circulation and mineral balance. In DAY fabrics, those compounds move with heat and sweat, supporting transdermal mineral exchange that fuels endurance and reduces post-training fatigue.
It’s the ocean’s recovery system, translated into performancewear.
Mechanism: transdermal mineral transfer
Athlete benefit: improved oxygen flow, reduced inflammation, faster recovery
Zinc: The Repair Element
Zinc is essential for muscle repair, focus, and immune strength — but most of it’s lost through sweat. DAY materials replenish it through embedded zinc ions, designed to activate through motion.
The harder you go, the more it gives back — a closed-loop recovery circuit built directly into the fabric.
Mechanism: motion-activated zinc release
Athlete benefit: accelerated muscle recovery, reduced oxidative stress
Plant Dyes: Color That Carries Life
Our color doesn’t coat fabric; it becomes it. Each pigment is drawn from roots, leaves, and minerals — compounds still bioactive within the thread. Beyond tone, these natural dyes carry antioxidant and anti-inflammatory benefits, supporting skin integrity and calm under pressure. Because your gear shouldn’t just look alive — it should be alive.
Mechanism: plant polyphenol and flavonoid absorption
Athlete benefit: skin health, reduced irritation, sustained comfort
Biodegradability: Engineered Return
When a DAY garment reaches the end of its life, it doesn’t linger — it returns. Our fibers decompose into non-toxic elements, re-entering the same ecosystem that created them. No microplastics. No residue. Just nutrients. Because the cycle of life isn’t waste — it’s wisdom.
Mechanism: full material biodegradation
Athlete benefit: peace of mind, circular performance ethic
Transdermal Intelligence: Performance Beyond Skin Deep
The skin isn’t just a surface — it’s the body’s largest pathway of exchange. DAY fabrics activate through motion and sweat, releasing beneficial compounds that the skin absorbs naturally. This is transdermal performance — where apparel doesn’t just respond to you, it regulates you.
Mechanism: bioactive release through motion
Athlete benefit: balanced energy, active recovery, reduced fatigue
The Future Is Living
We’re not chasing trends — we’re engineering a new category. Bioactive athletic apparel that performs as part of your biology. Apparel that supports the body while respecting the planet. Apparel that doesn’t just move — it lives.
Because what powers the planet, powers you.
